The Acquisition and Attribution Survey - have your say!


How do leading marketers drive growth? What channels attract and convert customers? Where should budgets be allocated? What metrics matter most?

Now's your chance to influence and lead the most important conversations in revenue marketing.

Our groundbreaking 2024 Acquisition and Attribution Survey will reveal the inner workings of today's state-of-the-art revenue engines. And you can help uncover the key insights.

The insights gained will be invaluable for staying ahead of rapid changes in 2024. This is your exclusive opportunity to shed light on:

  • Current marketing attribution models and challenges
  • The evolving customer journey to purchase
  • How teams track and optimize funnel performance
  • Emerging strategies to connect with modern buyers
  • Key focus areas for growth in 2024

… And a whole lot more. 

By contributing your hard-won perspective, you ensure the complete view reflects the future you see. The survey data will feed into Revenue Marketing Alliance’s annual industry research report and ebook. 

Step up and make your voice heard today among revenue marketing's elite…

Plus, take the survey, and at the end, receive a comprehensive Customer Journey framework slide deck to help you and your team acquire more customers with less stress. 


Will I need to give my name and contact information? 🤔

Only if you want to get the final report sent to you when it’s done! Even then, you’ll only be asked for your email address at the end of the survey. Otherwise, all data and information included in the survey will be anonymous. 

What’s in it for me? 👀

The more responses we get from revenue marketing professionals, the more accurate our insights will be. Meaning, you’ll get more reliable data from the revenue marketing industry. 

Plus, on completion of the survey, you’ll receive an awesome framework to help you with your customer journey - what more could you want?

How can I see the final reports? 📚

If you provide your email address at the end of the survey, we’ll send you the report and eBook when they’re completed throughout the year. Otherwise, you’ll be able to find them on our site, LinkedIn, and Slack community when launched.