Technical content

Technical content usually pertains to all educational material related to your products and services, such as how-to guides.

Members-only

Will low-code/no-code platforms replace traditional developers?

A 2020 study revealed there are 26.9 million developers worldwide, but with the emergence of low-code and no-code development platforms, could their role be under threat?...

Developer marketing is marketing without marketing… but it’s still marketing

Members-only

B2B marketing

Developer marketing is marketing without marketing… but it’s still marketing

Jon Rooney, Group VP of Industry Marketing at Oracle, explains why developer marketing is marketing without marketing, it still falls under the criteria of marketing, and how to succeed....

How to create content for “boring” industries

Members-only

Content marketing

How to create content for “boring” industries

Everyone has an interesting story to tell, even if they don’t know it. I’ve found this to be especially true in working with leadership, colleagues, and even clients and brand partners. All it takes is a little reframing and digging....

Challenges in marketing and perception to developers

Members-only

Branding

Challenges in marketing and perception to developers

Asaf Shevach, Product Marketing Lead at Wix, explains the challenges in marketing and perception to developers, and how he overcame them, sharing key lessons learned....