Retention marketing

Discover the power of leveraging rewards to drive revenue. Learn how to motivate customers, choose incentives, and measure success in this guide....

With so much economic and market volatility, it's more important than ever to have a solid plan in place for keeping your existing customers engaged, satisfied, and loyal. In this episode of Let’s Talk Revenue Marketing, we're tackling customer retention....

Ask any marketer and they'll emphasize the value of investing in loyal customers. And a surefire way to help you improve customer loyalty is through retention marketing. But what exactly is it?...

Identify methods you and your team can utilize to increase customer retention rate and boost customer loyalty amongst your consumer base....

Customer retention is a crucial part of any successful marketing strategy, but how are you measuring your retention efforts?...

Building a dedicated community among your customers is an effective way to not only retain them, but gain new ones. One way to do this is with user-generated content (UGC), which is becoming an increasingly important part of any B2B content marketing strategy....

Going after new customers is critical for expansion, but you certainly don’t want your existing customer base to go AWOL. In this article, we look at why customer retention matters....

Our friends over at Future of Saas surveyed 100 SaaS pros to find out how they track, review and utilize retention and churn metrics, and here are the results....

Collaborating with other departments is vital to customer retention. It’s common for marketers to make the mistake of focusing on supporting clients only up until they’re passed on to the sales team....

We’ve identified five directions B2B content marketing is likely to take in 2022, so that you and your content team know where to be spending valuable time and resources....

Retaining customers is just as, if not more, important than acquiring new ones. In this article, we take a look at how you can apply selective retention strategies to keep hold of your most valuable customers....

Agile marketing is all about small teams repeating short-term activities that have the maximum value to your brand. But what is value when it comes to marketing activities, particularly agile marketing, and how do you measure it?...

In this article, we’re going to take a look at the frameworks and strategies for retention marketing that will allow you to keep your customers happy and thrilled to be involved with your B2B Brand....

Using social media to connect with your current customers is an effective way to show your value and build trustworthy relationships. This will increase the likelihood of them becoming repeat buyers and advocates for your brand....

When it comes to customer retention, you must build a relationship with existing customers. So how can you use email marketing to facilitate this?...