Retention marketing

What does a retention marketing manager do? Learn their key responsibilities, must-have skills, and how hiring one can increase customer LTV....

Retention marketing is the key to keeping your current customers engaged, winning back previous customers, and driving increased purchases from your existing customer base. Read on for more....

Discover the power of leveraging rewards to drive revenue. Learn how to motivate customers, choose incentives, and measure success in this guide....

With so much economic and market volatility, it's more important than ever to have a solid plan in place for keeping your existing customers engaged, satisfied, and loyal. In this episode of Let’s Talk Revenue Marketing, we're tackling customer retention....

Ask any marketer and they'll emphasize the value of investing in loyal customers. And a surefire way to help you improve customer loyalty is through retention marketing. But what exactly is it?...

Identify methods you and your team can utilize to increase customer retention rate and boost customer loyalty amongst your consumer base....

Customer retention is a crucial part of any successful marketing strategy, but how are you measuring your retention efforts?...

Building a dedicated community among your customers is an effective way to not only retain them, but gain new ones. One way to do this is with user-generated content (UGC), which is becoming an increasingly important part of any B2B content marketing strategy....

Collaborating with other departments is vital to customer retention. It’s common for marketers to make the mistake of focusing on supporting clients only up until they’re passed on to the sales team....

Retaining customers is just as, if not more, important than acquiring new ones. In this article, we take a look at how you can apply selective retention strategies to keep hold of your most valuable customers....

Agile marketing is all about small teams repeating short-term activities that have the maximum value to your brand. But what is value when it comes to marketing activities, particularly agile marketing, and how do you measure it?...

Using social media to connect with your current customers is an effective way to show your value and build trustworthy relationships. This will increase the likelihood of them becoming repeat buyers and advocates for your brand....

When it comes to customer retention, you must build a relationship with existing customers. So how can you use email marketing to facilitate this?...

We spoke to Larisa Sandu, Head of Customer Marketing & Advocacy at Peakon, a Workday company, on the importance of a good customer advocacy program, what strategies you need in place to run one successfully, and how she's adapted her advocacy strategies as a response to the pandemic and beyond....