You're nothing without your customers, and it's much more cost-effective to retain customers than acquire new ones. That's why more and more businesses are investing in marketing strategies all about retention.
Customer retention strategies in uncertain times | Let’s Talk Revenue Marketing | Eve Chen & Jennifer Arnold
With so much economic and market volatility, it's more important than ever to have a solid plan in place for keeping your existing customers engaged, satisfied, and loyal. In this episode of Let’s Talk Revenue Marketing, we're tackling customer retention....
Retention marketing vs. acquisition marketing: why it's cheaper to keep existing customers
Ask any marketer and they'll emphasize the value of investing in loyal customers. And a surefire way to help you improve customer loyalty is through retention marketing. But what exactly is it?...
Utilizing user-generated content for B2B marketing
Building a dedicated community among your customers is an effective way to not only retain them, but gain new ones. One way to do this is with user-generated content (UGC), which is becoming an increasingly important part of any B2B content marketing strategy....