Everything you write for marketing purposes which people outside your company will read or hear is copy. A blog post, video script, social media post, PowerPoint presentation, and more. Even the descriptions of tags on your website, so this description of copywriting is copy.
Easy sources of content marketing for B2B brands
Knowing where to start can be tricky if you’re fresh to the content marketing game (and don’t have the resources to outsource your strategy). In this article, we’re going to look at some easy types of written content you can use to get started....
Tailoring your text to suit different platforms
Each outlet brings opportunities, but each opportunity comes with style barriers because what works in-app won’t necessarily sell on social. So, to help you hit your targets, here we’ll explain how you can optimise your words for each platform....