Copywriting

In this article, we’re going to look at how thinking about B2B marketing in terms of storytelling will help you create more engaging, interesting, and memorable marketing, whether it’s individual tweets or full-blown campaigns....

This article will provide a guide into exactly what long-tail keywords are, why they are specifically important for B2B marketing, and how best to use them to optimize your SEO strategy....

Finding the right tone of voice is essential to communicate effectively, particularly when it comes to B2B marketing....

Knowing where to start can be tricky if you’re fresh to the content marketing game (and don’t have the resources to outsource your strategy). In this article, we’re going to look at some easy types of written content you can use to get started....

The words you use have a direct impact on the actions people take. They’re the difference between someone looking at your advert and thinking “hmm, sounds interesting” and “wow, I’m going to give them a call right now.”...

We’ve compiled a list of everything you need to consider to create technical content that’s engaging, insightful, and understandable....

If you’re currently responsible for all or some of your business’ content, here are 11 super simple tips to help polish up your next piece - whether that be a technical guide, sales one-pager, web copy or social ad....

Each outlet brings opportunities, but each opportunity comes with style barriers because what works in-app won’t necessarily sell on social. So, to help you hit your targets, here we’ll explain how you can optimise your words for each platform....