Content marketing is a broad term for just about everything you produce that isn't the actual products or services you sell but is still of interest to your target market. It can be highly technical and specific to your products or just something fun! All that matters is that it's interesting to your audience and promotes your brand.
How to build emotional connections through B2B brand storytelling
B2B brand storytelling is important as it humanizes your organization. Telling a convincing story about the people in your company and how they solve problems, effectively engages your audience and makes your message feel more personal....