Competitive intelligence

Competitive intelligence is a technical term for looking at your rivals' actions: their products, marketing strategies, and general strengths and weaknesses. You can use this information to develop strategies that are (hopefully) better than theirs!

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5 steps for effectively leveraging competitive intelligence

Competitive intelligence specialists Crayon outline 5 steps you can use to effectively leverage the CI process at your company....

Top tips to improve your product positioning strategy

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B2B marketing

Top tips to improve your product positioning strategy

Forming a successful product positioning strategy is one of the most fundamental elements of B2B marketing because it allows your business the opportunity to differentiate itself from its competitors....

Win against competitors by knowing your customers

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Competitive intelligence

Win against competitors by knowing your customers

Here are 10 steps you can use to keep ahead of your competition and bolster your competitive intelligence to strengthen your B2B marketing strategy....

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Competitive intelligence

Competitive analysis refers to the process of identifying your competitors and analyzing their strategies....

How to get results with competitor analysis

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Competitive analysis

How to get results with competitor analysis

B2B marketers using competitor analysis gain access to a wealth of invaluable information, using their findings to spot what’s worked well, and which marketing approaches have been met with a lukewarm response....