Slack Newsletter | Revenue Marketing Alliance

This week at the Revenue Marketing Alliance, 17/03

🔥 Hot off the Press

Demanding skills for marketers of today and tomorrow | Let’s Talk Revenue Marketing
In this episode of Let’s Talk Revenue Marketing, Eve Chen is joined by Strategic Marketer Jacqui Olver to discuss the in-demand skills and mindset that marketers need to succeed in marketing today and in the future.

Essential skills for revenue marketing
In our Ones to Watch 2023 report, we asked our nominees for their expert insights into a number of areas, such as what revenue marketers should be focusing on, and how they operate within their own roles. One crucial question we asked included what skills they felt were essential for every revenue marketer.

⭐️ Become a Revenue Marketing Alliance ambassador

✍️ Do you want to contribute to community content?

👥 Do you want to help run meetups in your area?

💡 Do you want to become a brand ambassador for the Revenue Marketing Alliance?

❤️ Then you're the perfect match

Apply now by clicking on this link. Applications close on March 21.

💭 Are you involved in GTM in your organization?

Whatever your contribution to Go-to-Market, we want to hear from you!

With this year’s State of Go-to-Market survey, we’re doing things differently. There’s no one team that makes up a GTM strategy, which means a comprehensive Go-to-Market report can’t focus on just one team either.

With this report we're focusing the spotlight on you, the people who make Go-to-Market happen, to ensure your peers understand your responsibilities and challenges in the GTM process. Because when you're all speaking the same language you'll be able to Go-to-Market better, together.

🌟 Have your say

💻  Revenue Marketing Revealed Webinar

Keep an eye out for the next episode of Revenue Marketing Revealed 👀

Fancy getting involved? Drop Millie McCaughrean an email at

💬 Talking Points

@Millie McCaughrean is asking how do you ensure your marketing team copes with the demands of a growing business?

@Sarah Smith is asking if anyone could please share some tips on how to organically increase the impressions of posts on the company's LinkedIn page?

@Amelia Wilson is asking which marketing channels do you find to be the most effective in generating revenue?

@Marina Resto is asking is anyone has any resources that are B2C focused? Playbooks, templates, and frameworks specifically.

@Teresa Garanhel is asking what you would say are the absolute key components of a successful revenue marketing strategy?

Keep up with all the latest hot topics on the #rma-questions channel.

👋 Content Opportunities

Would you like to appear on an episode of our upcoming podcast?

🎙 Just contact Hannah Wesson to find out more.

🗓 Coming up

Revenue Marketing Summit, Denver, April 05-06
Join us for two full days of networking and awesome content delivered by extraordinary speakers.

Revenue Marketing Summit, Las Vegas, May 24 & 25
We've assembled some of the biggest revenue marketing brains in the industry to reveal their best practices, challenges, & experiences. Earlybird tickets available now!

Revenue Marketing Summit, Seattle, June 15 & 16
Join us in-person on June 15 & 16 for Seattle's Revenue Marketing Summit, where you get the chance to connect, engage, and network with fellow marketing leaders.

🗓 April 5 & 6| Revenue Marketing Summit, Denver
🗓 May 24 & 25| Revenue Marketing Summit, Vegas
🗓 June 15 & 16 | Revenue Marketing Summit, Seattle

Want to speak at an upcoming Summit or Event? Contact @Caitlin Beer to find out more 💡