Community Newsletter | Revenue Marketing Alliance
This week at the Revenue Marketing Alliance, April 26, 2024.
💡Spotlight 💡
The Revenue Marketing Alliance ambassador program is now accepting new applications 🎉
✏️ Do you want to contribute to our community content?
🫂 Do you want to help run meetups in your area?
💡 Do you want to become an ambassador for Revenue Marketing Alliance?
💚 Then you’re a perfect match. 💚
Apply today to register your interest!
If you’re chosen, your Community Manager will get in touch with you 😀
Did we mention that our ambassadors get multiple perks? We want our program to be as beneficial for you as it is for us.
Applications close May 7, 2024, so make sure you apply on time!
🔥 Hot off the press 🔥
🔥 The key stages of the growth marketing funnel + benefits and tactics
Driving truly sustainable growth for your business is challenging. You're battling competitors, algorithm changes, and short attention spans, just to name a few.
To achieve long-lasting growth, you must take a comprehensive, data-driven approach that accounts for every stage of the customer journey.
Enter: The growth marketing funnel – an effective framework that helps you to understand and optimize the customer journey from awareness to advocacy.
What is growth marketing?
Growth marketing is all about rapidly gaining more customers and revenue through creative, data-driven tactics. The “growth” in growth marketing refers to gaining more customers, boosting revenue, or even gaining brand recognition.
It starts with gathering information on which marketing channels, tactics, campaigns, and experiments are the most effective and then focusing your efforts on the most successful ones.
Pick up where you left off to discover the key stages of the growth marketing funnel, tried-and-tested strategies, and the benefits of the growth marketing funnel. 🌱
🔥 What is retention marketing?
Retention marketing focuses on nurturing and maintaining customer relationships – encouraging repeat purchases and increasing customer lifetime value. It’s the key to keeping your current customers engaged, winning back previous customers, and driving increased revenue.
Research shows that 68% of customers would switch to a competitor if they perceive a lack of care from a company, so simply reintroducing them to your marketing funnel isn't enough.
Watch the full video right here as we get into what retention marketing is as well as some key stats that show why it's important for your business! 🍿💡
🔥 Anton Belo's experience as an RMA summit speaker
"I had a lot of job offer requests after this event!"
We caught up with Anton Belo, VP of Growth Marketing at Kochava, to chat about his experience as a speaker at RMA’s Las Vegas summit.
Has this experience helped you to network?
Oh, yes, this was a really good event for networking. I think I connected with everyone who attended that event via LinkedIn.
I had a lot of conversations and a lot of follow-up calls with people, too, which was really beneficial. The connections I built were really valuable.
How has this experience impacted your professional growth or career?
Stepping out and speaking more really helped me, quite a bit. I ended up speaking at a few other events after this one, so it definitely helped break the ice for me.
The network I was able to achieve outside of that was very beneficial. I’ve connected with some people a few times throughout the year after our initial connection at the event.
Want to learn more about Anton’s experience as a speaker at an RMA event? Read the full case study here! 🔍
📅 Upcoming events 📅
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💬 Talking points 💬
Check out the hot topics this week in our #rma-questions channel!
Have a question in mind? Make sure to ask it in our #rma-questions channel!
👋 Content opportunities
Would you like to appear on an episode of our upcoming podcast?
🎙 Just contact Stevie Langford to find out more or put your request in here.
