Struggling with misaligned teams and ineffective messaging? It might be time to build a better ideal customer profile (ICP). Learn from Sandeep John's experience at DataTracks, FreshWorks, and Prismforce to build, align, and leverage ICPs for maximum impact....

If you're a revenue marketer focused on B2B, there's a pretty good chance that your leadership team is focused on retention marketing....

Demand generation in the nonprofit sector is more about understanding the audience, creating impactful messages, and engaging potential supporters effectively....

From the struggle of buying a toilet to the complexities of B2B software sales, product marketing legend April Dunford offers a fresh perspective on creating sales pitches that truly resonate....

Emails are ideal for communicating your brand's mission, highlighting your value proposition, and turning subscribers into loyal fans. But for this to happen, you need to build every email campaign with a specific goal in mind....

Personas are a fundamental part of any B2B marketing strategy. Whether you’re launching a new product or feature, revisiting sales assets, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how....