Members-only Membership content Driving demand during uncertain times: Top 10 ways to innovate your marketing strategy today Gain 10 key insights to innovating your marketing strategy to stay ahead in rapidly changing times....
Members-only Marketing attribution How to set revenue-focused marketing KPIs using multi-touch attribution In this article, we explore a framework that utilizes a custom-weighted (40:20:40) multi-touch attribution model to align marketing teams and executives with easy-to-understand revenue-focused KPIs....
Members-only B2B marketing How to find the best influencers for your brand Influencer marketing has been picking up momentum in recent years. If you’re thinking of hiring an influencer for your B2B organization, check out these tips for picking the right one for your brand....
Members-only Reports Download the Revenue Marketing Tools of Choice 2023 report today! Build a revenue-boosting martech stack that crushes the competition with this exclusive look at the must-have tools for 2024....
Members-only RMAnow RMAnow | How to align your sales and marketing teams to achieve 27% faster profit growth | November 30, 2023 RMAnow | How to align your sales and marketing teams to achieve 27% faster profit growth | November 30...
Members-only Branding 8 ways to authentically bring your company’s values to life Discover 8 impactful ways you can bring your company's values to life by our very own Chief Marketing Officer, Bryony Pearce....