🗓 Date: December 8, 2022
📍Venue: One Liberty Plaza, New York
What is Revenue Marketing Summit? 🤔
We will be assembling Revenue marketing experts from the world’s largest companies and most exciting startups to share their success stories, experiences, and challenges.
This New York-based gathering of the best Rev-Mar minds will be discussing how to align sales and marketing to accelerate revenue and growth.
Speakers Highlights. 🧠
Ty is Director, Market Engagement, The B2B Institute at LinkedIn. Ty is passionate about connecting people with information needed to make intelligent decisions, studying the future of B2B marketing and decision making. With research, she engages and educates the industry in partnership with the leading marketing effectiveness thinkers. This effort helps better define the category, so customers can drive growth through marketing. Marketers benefit from Ty’s marketing experience at Google, consulting within IBM and leading her own B2B consulting practice. Ty serves on the Digital Marketing Institute's Global Advisory Council, on the Board of Directors for the American Advertising Federation and as an Adobe Insider with top executives and experts.
Matthew Hammon is an experienced full-stack B2B marketer with 10 years' experience in Marketing Strategy focussed primarily on building growth and demand generation functions and teams in public and private companies.
Amy has a nearly 20-year track record in B2B product, brand, lifecycle and demand-generation marketing and corporate communications for media, professional services, and technology companies. One of her central areas of expertise is executing tech-enabled marketing initiatives for growth. Since joining LRN as Chief Marketing Officer, Amy has doubled the size of the marketing team, increased lead generation by 250% YoY, delivered 3x on meetings booked for sales, and contributed to 15% topline growth. Her previous experience includes Baretz+Brunelle, Reorg Research, ALM Media, and The Associated Press. She holds a Bachelor of Arts degree from Northern Arizona University.
Agenda highlights. 🔥
🔥 How to build and structure your teams to drive revenue and business growth
🔥 Using data-driven storytelling to enhance revenue
🔥 Increase the efficiency of your customer journey with revenue marketing
🔥 Achieve cross-functional alignment to clarify your strategy and accelerate revenue
🔥 Understanding the cost of marketing and sales misalignment and how to avoid this within your organisation
🔥 Tracking key metrics and moving the needle on growth to prove value to exec stakeholders
🔥 How to optimize your marketing tools to deliver the highest ROI
Harness the power of in-person events, form genuine connections, and gain valuable insights to elevate both your professional development and your organization’s growth.
