Shonna Bairos

Across eight years, I've enjoyed bringing purpose-driven brands and products to market, fostering relationships with customers, and collaborating cross-functionally to drive engagement and growth.

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The role of marketing operations in driving revenue growth

Marketing Ops serves as the linchpin that aligns marketing activities with other overarching business objectives and ensures seamless integration across departments....

Why a hybrid attribution model is a better approach to understanding buyer behavior

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Marketing attribution

Why a hybrid attribution model is a better approach to understanding buyer behavior

Creating a hybrid approach to attribution means combining software-based methods with first-party reported methods to provide a more holistic view of marketing performance....