Larisa Sandu

Larisa is an award winning marketer and Head of Customer Marketing & Advocacy at Peakon. She is responsible for global customer marketing strategy and overseeing all customer marketing initiatives.

The importance of customer advocacy in B2B marketing

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Retention marketing

The importance of customer advocacy in B2B marketing

We spoke to Larisa Sandu, Head of Customer Marketing & Advocacy at Peakon, a Workday company, on the importance of a good customer advocacy program, what strategies you need in place to run one successfully, and how she's adapted her advocacy strategies as a response to the pandemic and beyond....

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