Members-only B2B marketing Examine the difference between strategic and tactical marketing In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. This article aims to examine and highlight the key differences....
Members-only Customer segmentation: What is it and how does it help? Customer segmentation is a useful tactic to better align tools and strategies with your target customers. In this article, we deep dive into segmentation....