Eve Chatfield

Eve is a Junior Copywriter at Customer Marketing Alliance. She has been writing for as long as she can remember and enjoys creating content that helps others with their career goals.

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Examine the difference between strategic and tactical marketing

In the dynamic landscape of marketing, two essential components play a critical role in achieving business objectives: strategic marketing and tactical marketing. This article aims to examine and highlight the key differences....

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Customer segmentation: What is it and how does it help?

Customer segmentation is a useful tactic to better align tools and strategies with your target customers. In this article, we deep dive into segmentation....