Barbara Galiza

Barbara is a growth and analytics consultant with 10+ years of experience. A lover of tech and user behavior, she's the glue that holds marketing, product, and data together.

How to get attribution right: the minimum data requirements for SaaS

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B2B marketing

How to get attribution right: the minimum data requirements for SaaS

If you can’t tell which marketing activities are bringing revenue, you can’t grow. In this article, Barbara Galiza shows how she helped a SaaS company set up their marketing and revenue attribution....

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