Your account-based marketing (ABM) playbook

Account-based marketing

Account-based marketing is on the rise.

As many as 70% of companies are using it to boost revenue, find efficiencies, save precious time, and focus on the high-value leads that matter.

But implementing ABM isn't straightforward. If you want it to work for your business, it's vital to understand the key steps and strategies involved.

That's why we've created the ABM Playbook; a comprehensive guide packed with expert insights, winning tactics, and innovative strategies.

Did you know that by hyper-focusing on the leads that are the most beneficial to your business, you can halve the amount of sales time wasted on unproductive leads and see a revenue increase of over 200%?

To successfully implement ABM, businesses need to have a comprehensive understanding of the key steps and strategies involved in the process.

When you download this playbook, here's what you'll get

This playbook is designed to provide you with a guide to implementing an effective ABM program, including how to identify target accounts, develop customized content, and measure the success of your program.

With our ABM playbook, you’ll learn:

πŸ’Έ What ABM is and why it’s important for driving revenue

πŸ”Ž How to identify and prioritize target accounts

🀝 How sales and marketing work together to optimize ABM efforts

βœ… Best practices for creating and delivering personalized content to your target accounts

πŸ“ˆ How MarTech helps you execute ABM successfully at scale

πŸ’« How to measure the success of your ABM strategy

And more!

Whether you're a newcomer or a seasoned pro, this resource is jam-packed with exciting strategies and tactics that will help you succeed.

But that's not all – we've also gathered expert insights from contributors who have achieved incredible results through their own extensive experience implementing ABM programs.

Their advice is pure gold and will help you supercharge your own efforts.

Don't miss out on this opportunity to transform your ABM program and achieve amazing results. Get your hands on our playbook now and get ready to start driving growth for your business!

Download the playbook today. πŸ‘‡

RMA's ABM account-based marketing playbook

Act fast! Your accounts deserve your time and focus.

It's all about building those long-lasting relationships with your high-value customers. To achieve this, you need to know how to connect with the right ones so you can start hyper-personalized targeting.