Community Newsletter | Revenue Marketing Alliance
This week at the Revenue Marketing Alliance, May 3, 2024.
💡Spotlight 💡
Ready for a change from generic campaigns? It’s as easy as A-B-M 💡…
Join industry leaders and thought provocateurs for an unmissable virtual event on June 13, ABM Summit.
Here's what you'll get:
- Master ABM strategies: Learn from the industry's thought leaders on how to optimize your marketing for high-value accounts.
- Gain invaluable insights and actionable strategies from top industry experts, from LinkedIn, Adobe, Salesforce etc, tailored to address your most pressing challenges and help you achieve your ABM goals.
- Harness ABM for competitive advantage: Dive deep into ABM tactics and methodologies, empowering your marketing team to outperform rivals and achieve unparalleled results.
🎟 Grab your complimentary pass + OnDemand access
🤝 Ambassador program 🤝
Last chance to apply to the Revenue Marketing Alliance ambassador program 🎉
Applications close May 7, 2024!
✏️ Do you want to contribute to our community content?
🫂 Do you want to help run meetups in your area?
💡 Do you want to become an ambassador for Revenue Marketing Alliance?
💚 Then you’re a perfect match. 💚
Apply today to register your interest!
If you’re chosen, your Community Manager will get in touch with you 😀
Did we mention that our ambassadors get multiple perks? We want our program to be as beneficial for you as it is for us.
🔥 Hot off the press 🔥
🔥 Revenue Marketing: From Silicon Valley to the Middle East with Islam Gouda
Is revenue marketing just a Silicon Valley fad, or a global phenomenon waiting to be unleashed across cultures and borders?
In this episode of Let's Talk Revenue Marketing, host Paul Sweeney is joined by Islam Gouda – a seasoned marketer with a truly global perspective. From his vantage point in Dubai, Islam offers a unique East-meets-West take on the forces shaping revenue marketing.
You'll hear inside stories of innovative companies in Dubai and Saudi Arabia that are putting an entirely new spin on revenue marketing best practices. Islam explains how differing cultural mindsets between East and West are reshaping everything from messaging to channel strategies.
Click here to listen to the full episode. You can also listen on Spotify or Apple podcasts, too! 🎧
🔥 The benefits of experimentation and testing in marketing
Ever wondered what the benefits of experimentation and testing in marketing are?
In our latest video, Milan Coleman, Senior Demand Gen Manager at LinkedIn, discusses the benefits of creating a culture of experimentation.
She gets into:
► How to create and experiment with ideas that resonate with our customers AND get buy-in from leadership
► The possibilities for testing fiascos
► How to determine what success looks like
Watch the full video right here to learn more or catch the YouTube short or TikTok to see a snippet in less than a minute! 🍿💡
🔥 Measuring and analyzing demand generation campaigns
When it comes to demand generation, the path from conceptualization to successful execution involves meticulous strategy and continuous refinement.
In this article, Jessica Brown, VP of Marketing at Builder Prime leans on her extensive experience in orchestrating high-impact demand generation campaigns for B2B SaaS companies to outline:
- The foundational elements of successful demand generation campaigns
- How to develop a demand generation campaign strategy to align with overall marketing goals
- How to identify effective channels for demand generation
- How to optimize your demand generation campaigns
To ensure every initiative contributes to your overarching business objectives! 💡
📅 Upcoming events 📅
🤩 Insider membership 🤩
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📚 Battle-tested templates and frameworks, ready to use.
📖 Real-world case studies featuring insights from industry leaders.
✍️ Expert-led articles curated by top-notch PMs.
🔓 Ungated reports for easy access to industry insights.
👥 Exclusive community meetups to expand your network.
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And that's just the beginning!
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💚 Love Revenue Marketing Alliance? 💚
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We’d love to hear from you.👇
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💬 Talking points 💬
Check out the hot topics this week in our #rma-questions channel!
Have a question in mind? Make sure to ask it in our #rma-questions channel!
👋 Content opportunities
Would you like to appear on an episode of our upcoming podcast?
🎙 Just contact Stevie Langford to find out more or put your request in here.
