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From blog posts to competitive positioning, better AI prompts mean better marketing. Master prompt engineering and start driving real results....

Cultural missteps can break a brand. Discover key strategies for running influencer campaigns that resonate across global markets....

Blending both strategies helps you create a marketing approach that drives results and builds a lasting brand....

In an era where consumers are bombarded with endless choices, maintaining brand loyalty feels like holding onto sand....

Be ready to adapt, experiment with ideas and formats, and leverage AI wisely. All in all, it’s about delivering value to your audience....

Emotional marketing works when it’s authentic, relevant, and includes a deep understanding of your audience....

Learn how AI is transforming account-based marketing, from data-driven account selection to real-time insights and next-gen measurement tools....

Discover proven strategies for creating a brand that cuts through the clutter, resonates with your audience, and leaves a lasting impression on your customers....

Discover how fieldwork strengthens retail partnerships with actionable tips to evaluate, build, and nurture collaborative success....

Dive into what performance marketing is, why you should invest in it, and how real-world companies are succeeding at it....

Ecosystems can make or break your brand. See what went wrong (and right) for Zume, Kodak, Apple, and CVS – and how to apply these lessons....

As we head into 2025, it’s time to look at all the emerging (and continuing) trends in B2B marketing....

Gain ten budget-friendly marketing strategies that drive real results for savvy brands through organic reach instead of splurging on ads....

Explore how PDI Technologies uses agile demand generation to adapt quickly, align teams, and deliver data-driven solutions....

Here's now Liquid Death managed to disrupt the bottled water industry....