B2B marketers are under more pressure than ever to drive revenue, optimize engagement, and scale personalized experiences without increasing budgets.

So, how are marketers responding to this challenge — especially as AI-powered innovations are driving teams to do more with less? And what strategies are driving the best results?

Download the 2025 EMEA Digital Engagement Benchmarks Report by ON24 to explore the latest trends in audience engagement, based on millions of interactions across webinars, virtual events, and content experiences from leading brands in EMEA in 2024 as well as insights across the globe.


Inside the report, you’ll discover:

  • Webinars aren’t slowing down – Attendance grew 7% YoY, and live sessions are fueling stronger engagement than ever.
  • Why personalization is the key to 4X higher conversion rates.
  • The impact of AI and automation in scaling content and driving meaningful interactions.
  • The rise of on-demand experiences and how to optimize them for maximum impact.
  • Actionable insights from real-world benchmarks to refine your engagement strategy.

Whether you're optimizing your webinar strategy, leveraging AI, or refining your content engagement tactics, this report provides data-driven insights to help you make smarter decisions and drive better results.

Download the report

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive cost-effective revenue growth.

Through its leading intelligent engagement platform, ON24 enables customers to combine best-in-class experiences with personalisation and content, to capture and act on connected insights at scale.

ON24 provides industry-leading companies, including 4 of the 5 largest global software companies, 3 of the 5 top global asset management firms, 3 of the 5 largest global pharmaceutical companies and 3 of the 5 largest global industrial companies, with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results.