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B2B Marketing Ones to Watch 2022

B2B marketing

We’re highlighting the fantastic work B2B marketers have been doing over the last year with our list of ones to watch in 2022! Get the low-down on the biggest marketing successes of the last year and discover how you can take inspiration going forward into 2022.

Thanks to your nominations - and the nominations from our internal panel, these B2B brands have been chosen because of their killer marketing campaigns and inspiring work in 2021, so much so that we can’t wait to see what they bring in the new year.

In the report, you’ll discover what these brands have been doing to elevate their reach in 2021, including how they’ve leveraged the mega-trends that need to be on your radar:

  • Employee activation
  • Authenticity
  • Personalization
  • Video content
  • User-generated content
  • Thought leadership

We’ve also included some top insights from marketers about what you can expect in 2022, and how you can rise to the challenge, such as:

"Marketers in 2022 should aim to be authentic over authoritative in their approach."
"Although we may be B2B, all your efforts, strategy, and systems should be designed and executed with the intent to reach the human being on the other end of the proverbial line."
"Taking inspiration from B2C, B2B marketers need to add the “human touch” to make the brand more lovable and content more engaging."

Download the report today to discover which brands you should be paying attention to in 2022!

We'd love to get your thoughts! Did we include your favorite brand? Is there anyone we missed? Let us know on the Revenue Marketing Alliance Community!

Written by:

Hannah Wesson

Hannah Wesson

Hannah has worked in content marketing since graduating and has a wealth of experience writing for a wide range of B2B and B2C companies.

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B2B Marketing Ones to Watch 2022